A Colorado Social Media Marketing Company
Social Media, once the niche comprised of egocentrists and microbloggers has grown into a fully mature communications structure rivaling even the most entrenched Internet technologies. Long Point Digital is a Colorado social media marketing company that puts our client’s best face forward with the use of proven social media strategies that solidify brand awareness and customer service actualization and reach. Social media is fast outpacing even website and blogging platforms as the main source of information gathering and interaction among Internet users. There are several reasons that social media management is imperative to any business looking to take advantage of the Internet as a marketing and customer relations tool.
1. Larger, Better Targeted Brand Reach
Reaching out to and acquiring the interest of your target demographic in the large numbers is achievable on a scale historically unprecedented with the use of social media.
2. Lead Generation
Lead generation by companies using social media platforms has led to database increases by over 86 percent of the companies that utilize it as a prospect generation tool. This number is proof of the effectiveness of the platform as well as the competitive advantage of engaging with it.
3. Competitive and Market Intelligence Gathering
Your prospective clients are not the only ones you can keep tabs on using social media. Competitive analysis and partnership creation are just a few of the data strategies that social media has opened up for the savvy business developer.
4. Search Engine Optimization
Research done by the world’s most reputable SEO analysts as well as the results seen by digital marketers has shown that the use of social media has become a factor in rank placement within the search engine algorithms. Getting social is one of the best ways to have your website be seen as authoritative and trusted by not only your prospects but by Google and other search engines.
5. Reduced Cost Of Marketing
Without the need for expensive printing costs and postage, newspaper advertising, or even survey and customer relation reviews, social media is one of the most cost effective ways to do research, provide customer service, and promote your brand. Combined with calls to action for interaction with other web based and off line platforms for communication, social media is not only a cost saver, but can be a major source of income and marketing exposure that has a ROI much higher than other forms of communication on line or off.
Long Point Digital is a Internet marketing agency located in Western Colorado. We specialize in results and client focused marketing strategies for business located all across the US.