Social Media, once the niche comprised of ego-centrists and microbloggers, has grown into a fully mature communications and lead generation structure rivaling even the most entrenched Internet technologies. Long Point Digital is a Colorado social media marketing company that helps our clients use platforms such as Facebook and Instagram to their full potential. Using proven social media strategies, we help our clients use these platforms to increase their website traffic, generate leads, and ultimately increase sales.
Social media is fast outpacing even website and blogging platforms as the main source of information gathering and interaction among Internet users. There are several reasons why advertising on social media is imperative for any business looking to take advantage of the these platforms as a marketing and customer relations tool.
With the help of social media, it’s now possible to acquire the interest of your target demographic in large numbers achievable on a historically unprecedented scale.
Your prospective clients are not the only ones you can keep tabs on using social media. Competitive analysis and partnership creation are just a few of the data strategies that social media has opened up for the savvy business developer.
Research done by the world’s most reputable SEO analysts as well as the results seen by digital marketers has shown that social media use has become a factor in rank placement within the search engine algorithms. Getting social is one of the best ways to have your website be seen as authoritative and trusted by not only your prospects, but also by Google and other search engines.
Without the need for expensive printing costs, postage, newspaper advertising, or even survey and customer relation reviews, social media is one of the most cost effective ways to do research, provide customer service, and promote your brand. Combined with calls to action for interaction with other web based and offline platforms for communication, social media is not only a cost saver, but can be a major source of income and marketing exposure that has a ROI much higher than other forms of communication online or off.
Long Point Digital is a digital marketing agency located in Western Colorado. We specialize in results and client focused marketing strategies for business located all across the US.
Social media can either be a huge profit driver or a major waste of resources. Contrary to popular belief, a strong social presence is not a requirement for marketing success. As a matter of fact, it is more common to see social efforts that are unprofitable than those that are driving sales. Some businesses are simply not a good fit for the social media platform. So, before you listen to all the “why you must be on” articles about social media, take a minute to plan your strategy and determine your expectations. A well executed social media campaign for the right business can produce real sales growth.
If you are struggling with social media, schedule a short 15 minute call with us! That will help us learn more about you, your business, and how we can help improve your social media campaigns.