Branding is essential because it communicates the values and personality of a business, making it more attractive to potential customers. A strong brand creates a lasting impression and builds trust, allowing customers to feel confident in their choice to do business with that particular company. Branding can also help a business stand out in a crowded market, increasing its visibility and reputation.
A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers
Defining your message is the first thing a business should do. Design, marketing strategies, and target demographics will be based off of and affected by the message that you choose for your branding campaign. It is the lasting impression you market to individuals, it is the definition of what your business is... it is your business.
1. What is your company selling? (A person, company, services, product?)
2. What problems can your brand solve?
3.What makes your brand different than others?
4.Why should consumers choose your brand over others?
5. Who is your target demographic?
To accompany your branding message are the things that have the greatest impact for customers, visual or symbolic assets. Designing your visual assets around your message creates a comfort and recognition for your target customer.
Types of Visual Assets:
1. Logos
2. Branding colors
3. Photography/videography Style
Choosing the way to share your brand and get it recognized either locally or national comes down to your marketing strategy.
