At Long Point Digital, we strive to help our customers turn their vision into a reality. One way in which we help our clients do this is through the use of conversion optimization. If that sounds like gibberish, don’t worry, we’ll explain.


noun kən-ˈvər-zhən, -shən

:act or process of changing from one form, state, etc., to another


That point when your website visitor requests more information is called a conversion.

What is a conversion?

It’s no secret that the business world has shifted. Online is the place to be, and that means companies and sales teams need an enticing, interactive, compelling digital storefront if they want to turn a lead into a customer. Taking the average person and turning him or her into a customer by getting him or her to perform an action – signing up to an email list, downloading something or subscribing to a service on a trial basis, or best of all, making a purchase outright = is called a conversion, and it’s the lifeblood of any business. Simple put, it’s the point when a casual visitor becomes lead or customer.

transformation of a butterfly
Conversion Optimization

Why You Need to Track Conversions?

Business owners both old and new will almost certainly have heard the old chestnut “You gotta spend money to make money!”. The same is true of conversions. If you want to see results, then you need to have at least one conversion that performs successfully, or one which is at least successful enough to be analyzed. In other words, you need a minimum of a single measurable conversion if you expect to grow and improve your site.

One conversion of the type discussed above will yield solid, black-and-white data that a site owner can use to improve the overall feel and function of his or her site. Data-rich conversions will show what your customers like and what they hate. They’ll show how specific campaigns perform, and what you can do to improve them. They’re like signposts, and the more you have of them, the better your websites will perform at the task for which they were originally set up.

Conversion Optimization is Business Optimization

The Internet-going public is a fickle lot. If a business is to thrive, or indeed even survive at all in such a competitive market as the modern-day Internet, it needs sticking power. People need to remember it in the long-term, and they need to enjoy interacting with it in the digital space. Our conversion optimization service can help make that happen. At Long Point Digital, we do all the leg-work, analyzing every conversion for both strengths and weaknesses and producing concrete strategies for overall improvement based on the data those conversions provide. An optimized site is a powerful site, and powerful sites mean profits for their owners.

We look forward to discussing conversion optimization strategies with you. Long Point Digital is located in Palisade, CO with clients all across the US.

Facebook Conversion Optimization