Long Point Digital

WHAT WE DO

CONVERSION

Conversion Optimization

At Long Point Digital, we optimize websites, ad campaigns, and brands to create attractive call-to-actions and conversion placements that engage your potential customers.

What is a Conversion?

It’s no secret that the business world has shifted. For most industries, the days of relying on traditional marketing methods are headed out, and online is now the place to be. That means companies and sales teams need an enticing, interactive, compelling digital storefront if they want to turn a lead into a customer. Taking the average person and turning them into a customer by getting them to perform an action – whether that be signing up to an email list, downloading an eBook, or subscribing to a service on a trial basis, or best of all, making a purchase outright = is called a conversion, and it’s the lifeblood of any business. Simply put, it’s the point when a casual visitor becomes lead or customer.

Why You Need to Track Conversions?

Business owners both old and new will almost certainly have heard the old chestnut “You gotta spend money to make money”! The same is true of conversions. If you want to see results, then you need to have at least one conversion that performs successfully, or one which is at least successful enough to be analyzed. In other words, you need a minimum of a single measurable conversion if you expect to grow and improve your website.

One successful conversion will yield solid, black-and-white data that we can use to improve the overall feel and function of a customer’s website. Data-rich conversions will show what your customers like, and what they dislike. They’ll show how specific campaigns perform, and what can be done to improve them. They’re like signposts, and the more you have of them, the better your websites will be able to perform at the task for which they were originally set up.

Conversion Optimization is Business Optimization

Internet users are a fickle lot. If a business is to thrive, let alone survive in a competitive marketplace such as the modern-day Internet, it needs sticking power. People need to remember it in the long-term, and they need to enjoy interacting with it in the digital space. Our conversion optimization service can help make that happen. At Long Point Digital, we do all the leg-work, analyzing every conversion for both strengths and weaknesses and producing concrete strategies for overall improvement based on the data those conversions provide. An optimized site is a powerful site, and powerful sites mean profits for their owners.

We look forward to discussing conversion optimization strategies with you. Long Point Digital is located in Grand Junction, CO with clients all across the US.

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