GRAPHIC DESIGN SERVICES

Long Point Digital is a digital marketing team grown in western Colorado. We have built a reputation of delivering high-quality marketing services. We take the time to get to know our clients, research their company, and their competitors to diagnose what your business needs to grow. One of our many services to help a company grow is graphic design. Improving a company’s image and branding is one the first steps to improving business.

LOGO DESIGN

Great logos tell the story or character of a product or company. An effective logo design could help give your brand the edge it needs to increase your company appeal. If you’re looking to improve your company branding, Long Point Digital provides graphic or logo design services.

When we design a logo we follow these main goals:

To be Unique

When we design a logo, it shouldn’t remind people of a different business. We want your brand and logo to be truly yours.

To Represent Your Company

Whether it is the style of font, color, or icon, a logo should represent the feeling of your company.

To be Functional

It is important that a logo functions on multiple platforms and medias. When a logo is designed it should work for dark or light backgrounds, traditional media or online media.

If you’re looking to improve your company branding, Long Point Digital provides graphic and logo design services.

SAMPLES OF OUR LOGO WORK

BRAND DEVELOPMENT

The most important aspect of any business is defining who you are and what you do. Branding is the solution to refining, executing, and retaining that definition.

The Steps to Your Branding Campaign

Messaging

Defining your message is the first thing a business should do. Design, marketing strategies, and target demographics will be based off of and affected by the message that you choose for your branding campaign. It is the lasting impression you market to individuals, it is the definition of what your business is… it is your business.

Questions to ask when developing your message:

  1. What is your company selling? (A person, company, services, product?)
  2. What problem can your brand solve?
  3. What makes your brand different than others?
  4. Why should consumers choose your brand over others?
  5. Who is your target demographic?

Visual Recognition

To accompany your branding message are the things that have the greatest impact for customers, visual or symbolic assets. Designing your visual assets around your message creates a comfort and recognition for your target customer.

Types of Visual Assets:

  1. Logos
  2. Branding colors
  3. Photography/videography Style

Marketing Strategy

Choosing the way to share your brand and get it recognized either locally or national comes down to your marketing strategy.