Oh how we love email marketing
Email marketing is still the number one method for marketing products and services for businesses online and shows no sign of letting go of that distinction in the years to come. Long Point Digital provides our clients with the tools and data insights that put their customers and conversion objectives into focus, allowing them to succeed. There are several benefits to engaging prospects and customers through their email.
Here are our top 5 reasons businesses should not ignore email marketing opportunities and have their chances for marketing success pass them by.
1. Low Cost Of Entry – Email is Cheap
Email marketing has one of the lowest price points for entry than almost any other direct marketing method known. At the lowest level it is free, but some pretty great email tools for business start at around $20/month.
2. Customer Demand
Customers actually want to hear from your business. Email campaigns using technology based tactics such as opt-in forms and pull marketing strategies such as SEO form a solid base of tactics that generate audiences having not only a need for your products or services but are in the active stages of seeking them out.
3. Prospect Segmentation
You can group your email into separate lists. Not every visitor is destined to become a paying customer. Weeding through leads based on segmentation information and realizing the individual conversion potential of each prospect is invaluable to the customer service and marketing needs of any business entity. There are many ways to automate list segmentation to save you time.
4. Direct Conversions
Direct marketing to an information responsive and previously data screened audience is not only lucrative but based on the best practices of today’s digital landscape. Promoting calls to action via your web pages or other media is often seen as spam and can be counterproductive. Today’s email clients allow people to sell or signup directly from the email.
5. Data Extraction Simplicity
Surveying your potential market has never been easier or more targeted and accurate. Through proper use of opt-in requests and the digital footprints that email marketing offers, knowing pertinent information about your business constituents is as simple as pressing send.
6. Instant Worldwide Reach
The ever shrinking world that the growing digital marketplace offers is in the billions of users and is instantly reachable by email marketing. The largest group of Internet technology users on the face of the planet are those using email as their main form of Internet communication. Increase your reach and find customers well outside your geographical area.